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Download ebook Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status

Download ebook Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status

Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton

Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status
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Author: Peter Cheverton
Page Count: 416 pages
Published Date: 28 Feb 2015
Publisher: Kogan Page Ltd
Publication Country: London, United Kingdom
Language: English
Format: eBook
ISBN: 9780749469405
File size: 36 Mb
Download Link: Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status
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An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers.

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